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Robert Downey Jr. Joins Snap as CCEO to Promote $2,195 Smart Glasses

October 21, 2026 • 2 hours ago •

LOS ANGELES: Snap Inc. has appointed actor Robert Downey Jr. as its chief customer experience officer (CCEO) for its new line of augmented reality glasses, Specs, priced at $2,195. This strategic move aims to enhance customer understanding of the product’s capabilities and features.

Downey Jr., renowned for his role as Tony Stark in the Marvel Cinematic Universe, brings a unique blend of celebrity influence and technological insight to the position. In a statement, Snap’s CEO Evan Spiegel expressed confidence in Downey’s ability to bridge the gap between advanced technology and consumer engagement, stating, “Robert’s creativity and experience will help us redefine how people interact with augmented reality.”

The introduction of Specs marks a significant step for Snap as it seeks to expand its footprint in the competitive augmented reality market. With Downey Jr. at the helm of customer experience, the company aims to attract a broader audience and enhance user engagement, potentially reshaping the landscape of wearable technology.

Looking ahead, Snap plans to launch a series of promotional events and interactive demonstrations featuring Downey Jr. to showcase the glasses’ functionalities. The company is also expected to release additional updates and features for Specs in the coming months, aiming to solidify its position in the tech industry.