Tamasha Acquires Digital Streaming Rights for Pakistan’s 2026-27 Cricket Season

ISLAMABAD: Tamasha, the digital streaming platform under Jazz Lifestyle Venture, has officially secured the digital streaming rights for Pakistan’s home international cricket season for 2026-27. This strategic move marks a significant milestone in the evolution of cricket broadcasting in Pakistan, promising fans enhanced access to live matches.

The Pakistan Cricket Board (PCB) announced the agreement on Thursday, emphasizing its commitment to expanding the reach of cricket in the country. “This partnership with Tamasha is a step towards modernizing how our fans engage with the sport, ensuring they have seamless access to live games and exclusive content,” said a PCB spokesperson.

This development is expected to revolutionize the viewing experience for cricket enthusiasts in Pakistan, as Tamasha aims to leverage its digital platform to provide innovative features such as multi-camera angles, interactive statistics, and behind-the-scenes content. The move also reflects a growing trend in sports broadcasting, where digital platforms are increasingly becoming the primary medium for fans.

Looking ahead, Tamasha plans to roll out promotional campaigns and exclusive content leading up to the season. Fans can anticipate a series of announcements regarding subscription models and additional features that will enhance their viewing experience. The PCB and Tamasha are set to collaborate closely to ensure that the transition to digital streaming is smooth and beneficial for all stakeholders involved.