Pakistan’s YouTube Users Reach 96 Million, TikTok Hits 100 Million: PTA

ISLAMABAD: The Pakistan Telecommunication Authority (PTA) has revealed that approximately 96 million Pakistanis are currently using YouTube, while TikTok boasts around 100 million users in the country. This information was disclosed by PTA Chairman Major General (retd) Hafeezur Rehman during a session with the National Assembly Standing Committee on IT and Telecom.

In his presentation, Rehman highlighted Pakistan’s significant position in global social media engagement, noting that the country ranks among the top nations for YouTube viewership. The figures underscore the growing digital landscape in Pakistan, reflecting a shift in how citizens consume content and engage with technology.

The surge in social media usage has profound implications for various sectors, including advertising, entertainment, and education. As more Pakistanis turn to platforms like YouTube and TikTok for information and entertainment, businesses are increasingly leveraging these channels for marketing and outreach, potentially transforming the economic landscape.

Looking ahead, the PTA is expected to continue monitoring social media trends and usage patterns, with further discussions planned in the National Assembly to address regulatory frameworks and digital policies that can support this burgeoning sector.