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X Transforms from Twitter to Comprehensive Sports Hub with MLB Addition

October 13, 2026 • 2 weeks ago •

WASHINGTON: X, formerly known as Twitter, has officially expanded its Gametime sports hub by adding Major League Baseball (MLB) as its second league partner, announced on October 7, just in time for the MLB postseason.

The move marks a significant shift for the platform, which initially focused on the NFL. X aims to transform Gametime into a year-round destination for sports enthusiasts, covering all professional sports. This expansion reflects X’s strategy to diversify its offerings and engage a broader audience, as stated by the company’s spokesperson.

This development could reshape how fans interact with sports content online, potentially increasing user engagement and advertising revenue for X. By positioning itself as a comprehensive sports hub, X is not only competing with traditional sports media but also enhancing its relevance in the digital landscape.

Looking ahead, X plans to roll out additional features and partnerships that will further enhance the Gametime experience. Fans can expect more updates as the platform evolves into a key player in the sports media sector.

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